Take your direct and indirect sales revenue to the next level with the power of AI and the Mindmatrix Bridge sales enablement platform. Designed to support your partners and sellers at every stage of the buyer's journey, Bridge enables seamless collaboration, boosts productivity, and ensures successful lead closure. No matter the type of partner in your ecosystem—whether they're direct sellers, VARs, influencers, alliance partners, distributors, or any other type—Bridge provides each one with the tailored tools and resources they need to succeed. Whether partners are focused on generating leads, closing deals, or nurturing customer relationships, Bridge ensures they have access to the right content, buyer insights, and AI-driven support at every stage of the sales journey.
Simplifies Account-Based Selling (ABS): Streamlines ABS processes for partners and sellers
Personalized Content: Enables creation of tailored presentations and emails specific to accounts, personas, industries, or opportunities
Content Blending: Empowers sales users to merge vendor content with public or personal content for more effective messaging
Enhanced Sales Enablement: Helps partners and salespeople sell better and faster with customized resources and answers to challenging customer queries, boosting their confidence and credibility in live interactions
Reduce ramp up time with self-serve, persona based onboarding journeys
Customize training journeys for both direct and indirect sellers with different courses and curriculum
Create a repeatable and scalable onboarding and training process while ensuring tracking and reporting
Equip your sellers with self-serve content library and asset personalization
Maintain brand and information consistency across your sales ecosystem
Arm your sellers to personalize any sales assets on the fly with their contact information, calendar link, or external link
Monitor asset usage to optimize your sales content strategy
Configure and personalize digital sales room for every prospect with unique link
Drive buyer engagement and insights with personalized sales experience
Optimize sales process with buyer insights and right content
Create centralized engagement reporting and buyer scoring model to increase win rate
Develop and catalogue bite-sized sales enablement content using short-form video
Syndicate video contents across enablement workflows, onboarding process, and training
Embedable short-form video feeds with powerful customization and personalization
Manage the AI algorithm and engagement reporting from a centralized dashboard
Empower your direct sales team with your partners pipeline data to drive net new leads and conversions
Find the right partner to collaborate on or influence the existing pipeline
Enable co-sell process between direct and indirect teams to increase your win rate and deal size
Get intel, warm intros, and upsell opportunities with accounts overlaps data
On-behalf deal registration and opportunity management for direct and indirect sales teams
Lead routing, scoring, and reporting for sellers
Seller dashboard with pipeline reporting and engagement
360 degree lead tracking
Create playbooks on what to say, when to say, and how to say for sellers
Automatically map your assets based on the different stage of buyer’s journey
Configure playbooks with a mix of any asset types, including PDFs, docs, PPTs, videos, e-book, and webpage
Monitor playbooks usage and effectiveness to optimize the enablement process
Create email drip campaigns to nurture leads
Build lead scoring models with different segmentation strategies
Real time lead alerts and notifications to stay on top of your sales game
Social media automation for sellers to engage leads with social selling strategy
Create and automate sales commission and incentive program
Automatically calculate and pay the commission and incentive to sellers
Run different incentive and rewards program to enable the right behaviours
Seamless integrations with payouts and rewards fulfillment platforms
Configure price proposal, POs, and SOW
Personalized documents with different business attributes
Supports e-signing of contracts and SOW
Seamless sharing and usage tracking of sales documents
Centralized place for partners and sellers to access enablement calendar
Published both private and public event information by day/week/month
Drive sign ups and registrations with dedicated landing pages
Filter out events by role, month, region, and content type
Gain real-time visibility into partner performance and direct sales activities
Use actionable insights to refine strategies and drive continuous GTM improvements
Customized and persona-driven dashboards for direct and indirect teams
An unified view of your channel sales operations
The modern buyer's journey has evolved, blurring the lines between marketing and sales. Today’s partners and direct sales teams need more than leads—they need the tools, resources, and insights to identify opportunities, engage buyers, and close deals. A mix of direct and indirect sales motions is part of modern GTM strategy, but the traditional sales enablement tools are not equipped to handle the both sales motions. Mindmatrix Bridge solves this challenge by bringing both teams together on one unified platform.
Let us help you close the gap between leads and revenue.
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